Media Kit
Letter From The Editor
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Whether you're a manufacturer of medical equipment, an industry/financial
consultant, or a hardware/software supplier, you want to reach top decisionmakers
in radiology. There are only two ways to go - Imaging Economics and
Medical Imaging. For more than 20 years, our publications have been covering
every aspect of the medical imaging field. Radiologists, oncologists, cardiologists
and technologists rely on Medical Imaging for up-to-the-minute new product
information, research findings, emerging technologies and the latest clinical
methodologies. At the same time, CEOs , CIOs and entrepreneurs turn to Imaging Economics for
news and ideas on everything from coping with the Deficit Reduction Act, to recruiting and retaining
the best in the business, to building new revenue streams - be it adding a new modality to a small
practice or launching a research wing at a large hospital. Here is your chance to increase your
organization's exposure—and your bottom-line. Reach the entire spectrum of radiology
professionals from front-line technologists to top-level executives and everyone in between with
Medical Imaging and Imaging Economics. From bench to bedside to boardroom, our imaging
books have got you covered.
—
Dan Anderson
Editorial Director
The Market
The imaging technology market climbed to $13.26 billion in the United States in 2005, and analysts project this dynamic medical market to amount to $16.57 billion in 2008.1 On the clinical side, hospital outpatient imaging was the leading generator of revenue in 2005, contributing $20.9 billion in profits.2 And imaging volumes continue to escalate, driven by a variety of factors. Technological advances in cross-sectional imaging modalities have enabled physicians to replace invasive diagnostic procedures with sophisticated imaging examinations. Medicolegal issues have made referring physicians less comfortable with medical uncertainty and more apt to seek the diagnostic certainty that imaging offers. And the Baby Boomer generation has not yet reached its years of health care peak usage.
The Magazines
With a combined total of 40 years of publishing history and experience, both Imaging Economics and Medical Imaging
now are produced by a single editorial team. Together, the magazines address the business of technology in Imaging Economics and new technology and product advances in Medical Imaging. It takes two magazines to cover the complex economic and technological realities of the medical-imaging marketplace. Imaging Economics and Medical Imaging provide comprehensive market coverage among all stakeholders in medical-imaging purchases.
1. Frost and Sullivan
2. Advisory Board Futures Database
The Tools of Imaging
Medical Imaging (MI ) serves physicians, physicists, and administrators involved in the selection, purchase, and use of products and technology in hospitals, group practices, freestanding imaging centers, medical centers, and radiation oncology centers. Organized in an easy-access format, MI provides products and technology for the medical imaging industry.
In keeping readers abreast of technical developments in the imaging field with bench-to-bedside coverage of medical-imaging technology, MI provides the necessary insight to make informed decisions about technology acquisition and product purchases.
In 2007, MI addresses optimizing 64-slice CT, making use of new molecular imaging technologies, information security, issues in digital fluoroscopy, ergonomics, and testing and networking new modalities. MI covers products and technology for the medical-imaging industry.
MI is the only magazine that covers every imaging modality on a monthly basis, offering unprecedented opportunity for relevant new product coverage. New products, FDA approvals, practical implementation tips, clinical trial results, quality-improvement ideas, and patient and technologist safety are addressed in the following monthly sections:
- MRI & CT: imaging executive Q&As and groundbreaking research using the latest scanner iteration.
- Ultrasound: Advice on quality assurance as well as reports about new technologies in the field.
- Oncology: Oncologic imaging, nuclear medicine, and radiation therapy technology.
- Informatics: Storage, PACS, RIS, HIS, EMR, and connectivity.
- R&F: New digital-acquisition technologies, postprocessing, and workflow.
- Emerging Technology: Through diagrams, images, and data, we showcase a new technology idea each month. Submit your suggestions to:
What our readers say:
"It keeps me abreast of equipment and regulatory news."
—William Williams, PhD
Physicist, Wake Forest University
"Medical Imaging is well organized, pleasantly laid out, has excellent editorial content, and regularly features real topics that matter to the medical-imaging industry today."
—Rasu Shrestha, MD
Radiologist, USC Medical Center
"I think Medical Imaging is great for a busy administrator to keep up with the latest trends; it is a good tool in the
administrator’s tool chest."
—Troy Stockman
Radiology Administrator, Alegent Health Mercy Hospital
For all advertising opportunities, contact:
Group Publisher
Joanne Melton
212-533-6450
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