In early November, I start
hearing drum rolls. Why? Thats when the final results arrive for our annual Medical
Imaging 20: Readers Choice Awards.
This year, the big congratulations goes out to Berlex Laboratories, who edged up to
first from its fourth place finish last year. Berlex won an impressive six total
categories of this years survey. Running a close second is computer-aided detection
technology leader R2 Technology, which also won the Ability to capitalize on new and
niche markets category. No. 3 Medrad, which moved up two places from No. 5 last
year, also won two categories this year, Ease of integration within facility
and Business management of P&L, acquisitions, mergers & divestitures.
GE Medical Systems placed fourth overall and won two categories, Product/technology
positioning for the future and Upgradeability of technology.
This year we added two new categories to the survey Product Training
and Ease of integration within facility based on their key role in
equipment buying decisions. Product training defines the quality of training received from
a vendor when a device is installed, while Integration involves the ability to smoothly
integrate and network a new device with existing devices in the department and throughout
the hospital and healthcare enterprise.
Continuing down this elite list in order of Overall Rating are: Bracco, Philips Medical
Systems, Varian Medical Systems, Amersham Healthcare, Eastman Kodak, SonoSite, Siemens
Medical Solutions, IDX Systems, Vital Images, Cook Radiology, Fujifilm Medical Systems
USA, Meditech, Instrumentarium Imaging, Hitachi Medical Systems America, Agfa HealthCare
and Hologic.
For a closer look at who participated in this years rankings, turn to page 38,
and if you are interested in how we conducted the survey, please turn to page 37 for
details. On page 41, check out equipment buying patterns this year and next.
***
As it is the season of sharing and giving thanks, we often want to do something for
others who dont have much, if anything. For Mothers Day this year, my Dad
donated a female goat in my name to a family in Haiti. (Heres her picture, with the
man who trains the family in how to care for her.) The goat provides milk for the family
to drink, sell and make cheese from. Her manure fertilizes crops. And with income from
selling the goats offspring and cheese, the family can buy things like electricity,
a new roof or needed food. (Interested? Check out haitianhealthfoundation.org or
heifer.org.)
We dont have to go far to offer help though. Pick up the phone and call a local
school, church or hospital to ask how you can help someone this holiday season. Stop by
the mall and pick a tag off the giving tree. Volunteer to be a court advocate for a child
or a Big Brother. A lot of people need help, not just at the holidays. But it is a great
time to start. Do something, every little bit counts.
Happy holidays and a joyful 2003!

Mary C. Tierney, Editor
mtierney@mwc.com